NetSuite is a well-known player in the CRM industry, offering a robust platform that provides a wide range of tools and valuable insights into the customer lifecycle. But every business has unique needs and there is no one-size-fits-all solution. So what if NetSuite is not the best choice for you? To help you explore the top NetSuite competitors, we’ve compiled a list of CRM software that caters to the complicated business needs of thousands of companies. Let’s take a look.

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Top Competitors

• Zoho CRM
• Salesforce Sales Cloud
• Sales Creatio
• Zendesk Sell
• HubSpot Sales

Top Competitors

Our analysts conducted research on various CRM solutions tailored specifically for the sales and marketing industries. They recognized these five options as the top alternatives to NetSuite.

Zoho CRM

Zoho CRM is one of NetSuite’s main competitors. It’s comprehensive, versatile and dynamic. Users can manage leads, contacts and territories in one hub. It offers integrative capabilities and advanced analytic reporting.

You can enable AI (artificial intelligence) to streamline processes and modernize systems. Reduce digital error by communicating across channels and automating tasks. It’s suitable for any sized business and provides user-friendly screens for managing different departments from a single dashboard.

The dashboard view in Zoho CRM.

Benefits

• Multichannel Management: Users can communicate better with access to various channels, including email, social media, live chat, employee portals and web conferencing.
• Enhanced Productivity: Core features include task updates, scheduling, and social media marketing efforts.
• Actionable Insights: You are able to generate information that can heavily impact advertising efforts. Access reports, charts and segment data using quadrant analysis to understand large batches of information.
• Streamlined Workflows: Users can organize, manage and edit various digital processes to increase productivity and promote better time management. Design sales workflows with Blueprint, a visual, buildable timeline where tasks and events can be scheduled and edited.
• Engagement Tracking: It enables users to understand product perception with fluent analytics. Enhance visibility and gain market insight with website traffic reports.

Features

• Automation: This tool can increase data accuracy and improve scheduling with Zia, Zoho CRM’s AI assistant. Automate simple functions and spend less time on manual tasks.
• Lead Management: Users can access lead, deal, contact and account management in one hub. You are able to generate data and understand what potential clients are looking for. It provides predictive analytics to nurture incoming leads and support marketing efforts. Set scoring standards to identify leads quickly.
• Engagement Tracking: It helps you reach out to customers and track leads with end-to-end automation capabilities. You can create email marketing campaigns and integrate automatic scheduling so no opportunity for engagement is missed.
• Advanced Reporting: Users are able to access business information with interactive dashboards that simplify viewing multiple sets of data in various formats.
• Integrations: Canva’s design studio within the Zoho dashboard makes it easier to create impactful and unique content. You can use Blueprint’s drag-and-drop tools to build and refine sales processes.

Limitations

• Learning curve for beginners.
• Limited add-on features.
• Not very intuitive.

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Salesforce Sales Cloud

Sales Cloud by Salesforce is one of the major NetSuite alternatives on the market. Designed to support sales, marketing and customer assistance in both the B2B and B2C space, it’s suitable for businesses of any size, across industries like healthcare and life sciences, financial services, consumer goods, retail, media, manufacturing, government, transportation and more.

Some of its capabilities include contact management, lead management, integrations, analytics reports and dashboards, files sync and share, and an email composer. It offers fully supported, end-user and platform-only languages. According to a report from Salesforce, it helped customers report an average 44% increase in productivity and a 30% increase in lead conversion, resulting in an average 25% increase in revenue.

The dashboard view in Salesforce Sales Cloud.

Benefits

• Enhanced Engagement: You can engage with customers better by sending personalized messages and using real-time alerts and marketing-approved templates for campaigns. Taking a look at the detailed history of the prospects lets you understand their unique interests.
• Effective Opportunity Management: A 360-degree view of important deals and real-time notifications enable sales reps to send emails and track associated activities promptly. The system also provides a timeline for viewing customer or competitor activity.
• Territory Management: This tool streamlines the task of managing multiple sales territories, letting you arrange them into a logical and flexible structure and match sales reps to customers.
• Informed Decision Making: With real-time forecasts, team performance leaderboards and complete view of the entire lead pipeline, you can make informed business decisions.
• Customization: You can customize the app based on your unique business needs so that it reflects your sales and forecasting stages. The software provides customized reports and dashboards with modified charts.

Features

• Einstein AI: The AI assistant provides insights from sales channels and helps you evaluate the effectiveness of campaigns by predicting outcomes and analyzing past deals. It helps sales reps prioritize leads by automating core processes, and it offers next-step recommendations and workflow automation.
• Quote Generation: With built-in quoting capabilities, Sales Cloud automatically populates quotes with relevant customer data. Sales reps can generate PDFs using approved templates and email those to customers.
• Mobility: You can run your business on the go by tracking accounts, managing deals and accessing CRM data. Sales reps can manage sales and their daily agenda, search for files, add meeting notes, access dashboards, join conference calls and collaborate with team members. They can also access and update CRM data anytime, even while offline.
• Partner and Channel Management: By enabling partner recruitment, onboarding and training, Sales Cloud helps you share partner performance to incentivize them. Furthermore, reports and dashboards enable them to track KPIs. It also encourages partner engagement by providing a content management system (CMS).
• Drag-and-Drop Process Builder: This feature helps you visualize and create processes and automate workflow seamlessly. This setup guides sales reps about qualified conversations and recommends the next steps on a deal. You can automate the approval process for deal discounts, expense reports and travel reports, and respond directly from Chatter or email.

Limitations

• 24/7 support only for unlimited monthly plans.
• Insufficient data storage capacity.
• No on-premise solution offered.

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Sales Creatio

Sales Creatio is another strong NetSuite competitor. It delivers a cloud toolset with a 360-degree customer view that helps manage the complete sales cycle. Core features include lead management, opportunity management, action dashboards, contract management, digital library and field sales management.

It supports small, midsize and large enterprises across industries like financial services, retail, media, professional services, telecom, pharma, manufacturing, real estate, transportation and the public sector. It integrates with MS Exchange, Google, PBX and offers email integration via IMAP/SMTP.

The lead funnel in Sales Creatio.

Benefits

• Optimized Sales Opportunity: With sales force automation, you can make the most of your sales pipeline, minimizing errors and boosting results. Automated sales processes and manage opportunities, leads, quotes, orders, and invoices.
• Satisfactory User Experience: With a responsive design and customizable UI, the system provides a consistent user experience on any device. Access several languages in one interface and use localization tools to support a multilingual environment.
• Compact Project Management: Sales Creatio enables you to manage planned and actual workloads, internal and external projects, and calculate the time and cost-efficiency of projects. Monitor and analyze key project metrics in real-time.
• Ease of Use: Features like category-specific templates, predefined process, approval notifications, trend analysis and heat maps provide a user-friendly experience.
• Customer Support and Training: Creatio Sales offers offline and online customer support through phone, email and chat, along with 24/7 support and a dedicated customer success manager for premium customers.

Features

• Collaboration Tools: An enterprise social network provides a space for teams to collaborate. You can manage email, make calls and approve contracts using a communication panel. The solution integrates with Microsoft Exchange and Google Calendar for syncing tasks and calendars, and you can plan tasks, meetings and work using a calendar.
• Business Process Management: A visual process designer helps automate key business processes via detailed guidelines and enables you to create process flows using pre-configured elements. You can also automate unstructured processes and cases with a drag-and-drop case designer using Dynamic Case Management (DCM) technology.
• Orders and Invoices Management: Sales Creatio helps manage order list and history, create orders using templates, issue invoices, create supply and payment schedules, and approve orders using a built-in process. It facilitates website integration for automatic order processing and enables tracking orders that are due for delivery and payment.
• Product Catalog: This feature gets integrated with an ERP system for smoother updates to your product and service portfolio data. It lets you categorize products based on attributes like brand and category, find products quickly using filtered searches and navigation options, and maintain a product catalog hierarchy as per the structure of your product portfolio.
• Knowledge Management: Document templates, essential publications, articles, presentations and guidelines are available for new employees in an online library. The articles are structurally categorized for quick access.

Limitations

• Lacks extensive integration with social media platforms.
• Switching stages is difficult.
• The analytics tool lacks essential features.

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Zendesk Sell

Zendesk Sell is a robust solution for managing processes in the CRM lifecycle. It includes automation capabilities, dynamic screens, and advanced reporting tools. You have the ability to nurture leads by following up with them automatically and scheduling timely responses to simple inquiries. Organize and secure data with document management and integrate with third-party programs to do more from the platform.

The dashboard view in Zendesk Sell.

Benefits

• Better Customer Connection: It helps users understand client perspectives with readable analytics and predictive data. Implement strategies to support client engagement and collect data about specific customers and events.
• Improved Productivity: You can automate tasks and scheduling to streamline workflows. Quickly generate usable data and visualize information with various data viewing options.
• Enhanced Organization: Users are able to plan and organize workflows in advance for optimal execution. You can choose how to view processes and lifecycles with buildable charts and drag-and-drop capabilities.
• Optimize Engagement: With predictive data and real-time analytics you can market to the best possible audience at the right time and understand client expectations.
• Unique Branding: Expand recognition by creating unique landing pages and signup forms. Increase online visibility by integrating with various social media platforms.

Features

• Comprehensive Management: Users can access database, opportunity, pipeline and performance management in a single hub. Track calendar events and activities, set improvement goals and streamline processes.
• User-friendly Dashboards: You have the ability to navigate the interface freely with mouse-driven functionality and easy-to-use screens. Communicate needs to different departments effectively and sync existing email accounts for fast data migration.
• Advanced Reporting and Analytics: It allows you to pull data from multiple channels into a summary view. With predictive analytics, you can form workflows that enhance productivity. Use behavioral analytics to make real-time decisions for active campaigns.
• Advertising Tools: Users have access to a suite of creative design tools to promote branding and create fluent messaging throughout advertisement campaigns.
• Data Security and Documentation: You can secure, organize and store documents in one location and access specific data through portals.

Limitations

• Slow customer support response rate.
• Large learning curve for new users.
• Long loading times.

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HubSpot Sales

HubSpot Sales is a simple, all-in-one solution for optimizing tasks and events throughout the sales lifecycle. You can integrate with numerous programs to expand what you can do and use actionable insights to make the best decisions for your business.

The dashboard view in HubSpot Sales.

Benefits

• Boosted Productivity: You have the ability to enhance efficiency across scheduling and tasks with automation and AI capabilities.
• Improved Time Management: Users can decrease design time by using pre-made content. Pinpoint and eliminate inefficient processes to increase productivity.
• Advanced Customization: It provides seamless interface navigation with editable screens, forms and formats. Users are able to create funnels and portals to access data quickly and maximize efficiency.
• Increased Pipeline Visibility: You can manage employee performance and KPIs. Create transparency within workflows and supervise task progression efficiently.
• Enhanced Customer Contact: Keep in touch with clients and offer support at the right time with multi-channel communication capabilities.

Features

• CRM: Users can fully integrate new and pre-existing marketing processes. Track lead generation and conversion rates, Automates tasks throughout different social media platforms. Analyze data sets and use actionable insights to create recommendations for future campaigns.
• Conversion Funnel: You can expedite lead conversion by enabling pre-built campaigns. It provides in-house advertisement creation software and directs customers to the destination site via lead pages. Track lead growth with visual data and analytics
• Data Management: Users are able to access information from various channels in one location. With simplified migration, you can merge existing data and workflows. Optimize and secure data using modern architecture and native navigation.
• Digital Advertising: You can create full-cycle campaigns targeting different customer bases. This tool allows you to send custom messages to specific clientele and use snippets to create reusable content. Reach clients through various channels, including digital mail, browser notifications and in-app messages.
• Engagement Tracking: Users can understand product perception with in-depth analytics. Enhance visibility and see how you stack up against the competition with website traffic reports.

Limitations

• No customer support for the free plan.
• Max out limitations on the free plan.
• Complex pricing tiers.

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Conclusion

Now that you’re familiar with the competition coming from the leading NetSuite alternatives, you can consider your requirements carefully and identify which of these solutions addresses those best. Or, if you want to run an in-depth comparison on these products and other NetSuite competitors, grab our free CRM comparison report. It will help you zero in on the best choice and invest in software that’ll bring in significant improvement for your business.

What NetSuite alternatives are you considering and why? Are you having trouble with your selection process? Leave us a comment — we’d love to help out!