Marketing Cloud Account Engagement vs Ortto
Last Updated:Our analysts compared Marketing Cloud Account Engagement vs Ortto based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.
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- Generate Leads: Ensure pipelines which are fully stocked with leads using automation, smart forms, landing pages and more.
- Customizable Dashboards: Access a bird’s-eye view of the marketing workflow and reports with custom views and shareable insights.
- Enable Re-Engagement: Re-engage dormant leads by sending automated emails based on triggers such as time, interactions and other custom parameters.
- Improve Analysis: Associate webinars and live events with revenue and analyze customer interactions across channels. Leverage Google AdWords to track prospects for paid search.
- Streamline Lead Management: Find the right leads and deliver targeted messaging for seamless digital marketing.
- Align Sales and Marketing: Unify the efforts of marketing and sales teams using engaging campaigns, CRM integration and real-time alerts.
- ROI Reporting: Track, evaluate and measure campaign performance to tweak variables on the fly and meet KPIs.
- Lifecycle Reporting: Analyze a sales funnel, identify stuck opportunities and adapt marketing efforts according to requirements.
- Improve Marketing Performance: Discover insights quickly with campaign health metrics and then make adjustments in real time.
- Visualize Campaigns: Visual tools make it easy to see where intervention might be needed or how customers travel through the sales funnel.
- Effortless website creation: Build a professional website without coding knowledge using Ortto's intuitive drag-and-drop interface and pre-designed templates. Create a website that reflects your unique brand and style in minutes.
- Seamless online store integration: Sell your products and services directly through your website with Ortto's built-in e-commerce functionality. Manage inventory, process payments, and track sales all in one place.
- Powerful marketing tools: Reach a wider audience and grow your online presence with Ortto's integrated marketing tools, including email marketing, social media integration, and SEO optimization. Get your content in front of the right people and convert visitors into customers.
- Comprehensive analytics: Gain valuable insights into your website traffic and visitor behavior with Ortto's detailed analytics reports. Track website performance, understand your audience, and make data-driven decisions to improve your website and marketing efforts.
- Scalability and flexibility: Easily adapt your website to your needs as your business grows with Ortto's flexible platform and upgradeable plans. Start small and add features as you need them, without having to rebuild your entire website.
- Focus on creators: Ortto is designed specifically for creators, artists, and entrepreneurs who want to establish a professional online presence. It offers features and tools that are tailored to your needs, such as portfolio galleries, blog management, and membership functionalities.
- Seamless integration with third-party tools: Connect Ortto with your favorite third-party tools and services, including payment gateways, email marketing platforms, and social media accounts. Keep your workflow organized and manage everything from one central location.
- High-quality customer support: Get the help you need when you need it with Ortto's responsive and knowledgeable customer support team. They are available via email, live chat, and phone to answer your questions and help you troubleshoot any issues you may encounter.
- Affordable pricing: Ortto offers a variety of pricing plans to fit your budget and needs. Choose from monthly or annual subscriptions, and upgrade as your website grows. There is a plan to fit every budget, so you can start building your online presence without breaking the bank.
- Campaign Visualizer: Tracks marketing and sales efforts as customers move through the sales funnel and provides a high-level overview of a campaign.
- Dynamic Content: Improve lead generation and customer experiences with dynamic and useful content specifically tailored to a target audience’s needs, wants and interests.
- Landing Page Builder: Standard, easy-to-use and customizable templates enable better customer service and increase lead counts.
- Smart Forms: Collect information at every interaction and enrich data pools with a simple drag-and-drop form builder.
- Organic and Paid Search Tools: Integrate with Google AdWords to determine ROI and then analyze keywords to improve performance.
- Social Posting: Track prospects and leads in social platforms. Schedule posts at optimal times for the greatest impact.
- Email Builder: The email builder is simple to use, yet powerful, and can be attached to any number of automated tools and tracking measures.
- Einstein: Gain insights on campaigns to optimize marketing assets and find new audiences using machine learning.
- Email Reporting: Track metrics like clicks, opens and more. Provides SPAM analysis and preview services to extend email reporting.
- Auto Segmentation: Deliver a personalized experience with dynamic content by leveraging automatic contact segmentation.
- Activity Tracking: Track prospect activities and maintain an activity history from a CRM, Gmail or smartphones.
- Drag-and-drop website builder: Create and customize your website with ease using Ortto's intuitive drag-and-drop interface. No coding required!
- Pre-designed templates: Choose from a variety of pre-designed templates to get started quickly. You can customize these templates to create a website that is unique to your brand.
- Built-in e-commerce functionality: Sell your products and services directly through your website without the need for a separate e-commerce platform. Ortto handles everything from inventory management to payment processing.
- Email marketing tools: Create and send targeted email campaigns to your subscribers with Ortto's built-in email marketing tools. Track your results and see how your emails are performing.
- Social media integration: Easily connect your website to your social media accounts and share your content with your followers. Ortto makes it easy to manage your social media presence from one central location.
- SEO optimization tools: Optimize your website for search engines and improve your website's visibility in search results with Ortto's built-in SEO tools.
- Detailed analytics reports: Track your website traffic and visitor behavior with Ortto's comprehensive analytics reports. Gain valuable insights into how people are finding your website and what they are doing once they arrive.
- Membership functionalities: Create a members-only area on your website and offer exclusive content and discounts to your most loyal supporters.
- Blog management tools: Start a blog and share your thoughts and ideas with the world. Ortto's blog management tools make it easy to create and publish blog posts.
- Portfolio galleries: Showcase your work and talents with Ortto's beautiful portfolio galleries. Customize the layout and design to create a portfolio that is unique to you.
- Mobile-friendly websites: Ensure that your website looks great and is easy to use on all devices. Ortto automatically creates mobile-friendly versions of your website.
- Secure and reliable platform: Ortto is a secure and reliable platform that is hosted on Amazon Web Services. Your data is safe and secure with Ortto.
- 24/7 customer support: Get the help you need when you need it with Ortto's responsive and knowledgeable customer support team. They are available via email, live chat, and phone to answer your questions and help you troubleshoot any issues you may encounter.
Product Ranking
#3
among all
Marketing Automation Software
#48
among all
Marketing Automation Software
Analyst Rating Summary
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User Sentiment Summary
Marketing Cloud Account Engagement has a 'good' User Satisfaction Rating of 79% when considering 3522 user reviews from 5 recognized software review sites.
Ortto has a 'excellent' User Satisfaction Rating of 91% when considering 118 user reviews from 3 recognized software review sites.
Awards
Synopsis of User Ratings and Reviews
Marketing Cloud Account Engagement is liked among users for the seamless integration it offers with Salesforce, leading to stronger marketing capabilities. It also offers various functionalities to make email marketing more powerful and is relied upon for lead generation. However, the cost of the product might be too much for smaller companies, especially given the lack of reporting options. The complexities of the platform also make it difficult to get used to according to the majority of reviews. Overall, the product is a good pick for larger enterprises seeking robust marketing automation, particularly those already using Salesforce that can leverage the tight integration for enhanced marketing.
User reviews for Ortto paint a picture of a platform that prioritizes ease of use and creator-specific features. Many users praise its drag-and-drop interface and pre-designed templates, highlighting how these features allow them to build professional websites without coding knowledge. The built-in e-commerce functionality is also a significant draw, enabling users to sell products and services directly through their websites. Additionally, users appreciate Ortto's comprehensive analytics, which offer valuable insights into website traffic and visitor behavior. However, some users note limitations in design flexibility compared to competitors like Wix and Squarespace. They express a desire for more customization options to achieve truly unique website designs. Additionally, Ortto's lack of certain advanced features, such as A/B testing found in platforms like HubSpot, can be a drawback for users with more complex marketing needs. Despite these limitations, users generally agree that Ortto's focus on creators sets it apart from competitors. Features like portfolio galleries and membership functionalities cater specifically to the needs of artists, entrepreneurs, and other creative professionals. This makes Ortto a valuable tool for those seeking to establish a professional online presence and grow their creative endeavors. "Ortto has been a lifesaver for me. I'm not tech-savvy at all, but I was able to build a beautiful website for my photography business in just a few hours," says one user. "The pre-designed templates are fantastic, and the drag-and-drop interface makes it so easy to customize everything." Another user adds, "I love that Ortto integrates with all my favorite tools. I can manage my email marketing, social media, and even sell products directly through my website. It's all in one place, which is a huge time saver." However, some users also express frustrations. "I wish Ortto had more design flexibility. I'm starting to feel limited by the pre-designed templates," says one user. Another user adds, "Ortto doesn't have all the features that some of the other platforms offer. For example, I would really like to see A/B testing capabilities." Despite these drawbacks, users generally agree that Ortto's focus on creators is unique and valuable. "I've tried other website builders before, but Ortto is the only one that feels like it was made specifically for artists like me," says one user. "It has all the features I need to showcase my work and connect with potential clients." Ultimately, Ortto seems to be a well-liked platform for creators who prioritize ease of use and creator-specific features. While it may lack some advanced functionalities compared to competitors, its strengths in user experience and focus on creators make it a viable option for many.
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